Creative direction & Art direction & Design for Futuro 000X. Futuro 000X is a contemporary performing arts festival located near Venice (Italy). Photo by Alessandro Scarpa

The concept takes inspiration from a futuristic “Sandra e Raimondo”, a very popular tv show in the Italian television for more than a decade in the ’90s.

The image would be a critic and a question about the future of theater and the main business related in Italy, still really anchored on old traditional plays with no look and an interest to the future of contemporary theater. Plus that in the last years very often tv celebrities are chosen for the main roles with the just purpose of becoming more commercial and selling more tickets.