Creative direction and design.
Futuro 000X is a contemporary performing arts festival located near Venice (Italy).

This concept takes inspiration from “Sandra e Raimondo”, a very popular show on Italian TV for more than a decade in the early ’90s.

The image is a critique about the future of theater and the main business related to Italy. Still really anchored on old traditional plays with no look and  interest to the future of contemporary theater. Also in previous years, often, TV celebrities are chosen for the main roles with the general purpose of becoming more commercial and selling more tickets.